Course Details
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E-Commerce & Digital Marketing Strategy
Name
E-Commerce & Digital Marketing Strategy
Categories
Short Courses Programmes
Unit
8
Duration
8/months
Lecture Supported
Yes
Total Course
Fee: R 6500
Course Overview
The E-Commerce & Digital Marketing Strategy short course at Dpassa College provides an in-depth understanding of how to effectively establish and manage an e-commerce business while leveraging digital marketing strategies. This course is designed for entrepreneurs, marketing professionals, and business owners who want to harness the power of e-commerce and digital marketing to reach a global audience.
Students will learn about the key components of e-commerce, including website development, online payment systems, customer experience optimization, and digital marketing tactics that drive traffic and sales. By the end of the course, you will be equipped with the tools and strategies needed to create a successful online business.
You Will Learn
A business or organization established to provide a particular service, typically one that involves a organizing transactions.
This course contains 8 units and can be completed in 3 months at the recommended pace of 8 hours per week:
Unit 1: Introduction to E-Commerce
Unit 2: E-Commerce Website Development
Unit 3: Online Payment Systems
Unit 4: Digital Marketing Fundamentals
Unit 5: Search Engine Optimization (SEO)
Unit 6: Social Media Marketing
Unit 7: Email Marketing Strategies
Unit 8: Capstone Project – E-Commerce Strategy Development
With our structured approach to learning, you can quickly gain valuable knowledge and skills. All courses include onboarding information, video lessons, multiple assessment opportunities, and monthly live Q&A sessions with a subject matter expert.
By the end of this course, you will be able to:
- ✅ Understand the key components of e-commerce and digital marketing
✅ Develop and manage an effective e-commerce website
✅ Implement digital marketing strategies to drive traffic and sales
✅ Optimize online payment systems and enhance customer experience
✅ Analyze the effectiveness of various digital marketing channels
You can expect to gain practical skills in:
- 📌 E-Commerce Management – Skills to launch and manage an online store effectively
📌 Digital Marketing Strategy – Ability to create integrated marketing strategies across various channels
📌 SEO Proficiency – Understanding of SEO techniques to improve website visibility
📌 Social Media Engagement – Skills to create and manage impactful social media campaigns
📌 Email Marketing Expertise – Proficiency in designing effective email marketing campaigns
Frequently Asked Question
This course covers the fundamentals of e-commerce and digital marketing, including website development, payment systems, SEO, social media, and email marketing.
Yes! Upon successfully finishing the course, you will receive a Dpassa College Certificate in E-Commerce & Digital Marketing Strategy.
This is a fully online, self-paced course, allowing you to learn from anywhere at your convenience.
Study Options:
| Entry Requirment | Registration | Technology Requirment |
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Our Short Course programmes are offered all year round, making enrolling easy and convenient anytime. Complete our online application form, and await a call from one of our friendly Enrolment Consultants. |
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